Web Design for a Cleaning Company: How to Make Your Site Stand Out

When it comes to web design for a cleaning company, there are a few things you need to keep in mind in order to make your site stand out.

Why web design is important for a cleaning company?

A website is often the first point of contact between a business and a potential customer. In other words, your website is your shop window. Cleaning services are often seen as commoditised services. In order to win customers, it’s important that your website communicates why your company is different and better. It’s important then that your web design reflects the image you want to project of your cleaning company. Your web design should be:

Eye-catching

First impressions count! Use colours and images that will make your site stand out. Cleaning services are often seen as dull and boring, so it’s important to use bright colours and engaging images to make your site pop.

User friendly

Easy to navigate and find the information they are looking for. No one wants to waste time trying to figure out how to use your website. All the more that your business is about providing a service that saves people time!

Content is key

Make sure the content on your website is well written, informative and relevant. It should be engaging and answer any questions a potential customer might have. Your website should look professional and trustworthy.

How to make your website stand out from the competition

Easy to Navigate

First and foremost, your site should be easy to navigate. Potential customers should be able to find the information they are looking for quickly and easily. Use clear and concise text and organise your content in an intuitive way.

Images

Use high-quality, professional images. People are visual creatures and will respond positively to images that reflect well on your company. Avoid using stock photos where possible. Make sure the images you use on your website are of high quality. Blurry or pixilated images will not create a good impression.

Colours

Your choice of colours should be in keeping with the image you want to project. If you want to convey a feeling of cleanliness and freshness, then use light colours such as blue or green. For a more luxurious feel, go for darker shades. Your website should be easy on the eye and not overwhelming. A good rule of thumb is to use a maximum of three colours.

Layout

Your website should have a well-designed layout that is easy to follow. The use of white space is important to create a feeling of openness and clarity. Your layout should be designed with your user in mind. Consider what information they are looking for and make sure it is prominent on the page.

Calls to Action

Make sure your site has clear calls to action (CTAs). A CTA is an instruction to the user telling them what you want them to do, such as “contact us” or “book a cleaning service”. Call to Action is important in web design as they help to guide the user through your site and lead them towards converting into a customer. Cleaning companies often have a lot of different services on offer. Make sure each service has its own dedicated page with a clear CTA.

Mobile Friendly

In today’s world, it’s essential that your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so it’s important that your site is optimised for these devices. A mobile-friendly website will have a different layout from a desktop site, with smaller images and less content on each page. Make sure your web designer creates a responsive website that looks great on all devices.

Search Engine Optimisation

SEO is the process of optimising your website to rank higher in search engine results. This is important as it helps potential customers to find your website when they are searching for cleaning services online. There are many different techniques that can be used to improve your SEO, such as using relevant keywords, creating quality content, and building backlinks. Speak to your web designer about how you can optimise your site for search engines.

Trustworthy

Your website should look professional and trustworthy. Remember, your website is often the first point of contact between you and a potential customer. Make sure your web designer creates a site that looks clean and polished. Avoid using too much clutter or overly complicated designs. Include testimonials from happy customers on your website to show that others have had a positive experience with your company. A well-designed website is essential for any cleaning company. It should be easy to navigate, use high-quality images, and have clear calls to action. Most importantly, it needs to be mobile-friendly so that potential customers can easily access it on their smartphones or tablets. Speak to your web designer about how you can optimise your site for search engines and include testimonials from happy customers to increase trustworthiness.